Smartcuts How Hackers Innovators and Icons Accelerate Success Review ¹ 2

Review Smartcuts How Hackers Innovators and Icons Accelerate Success

Smartcuts How Hackers Innovators and Icons Accelerate Success Review ¹ 2 ↠ Entrepreneur and journalist Shane Snow Wired Fast Company The New Yorker and cofounder of Contently analyzes the lives of people and companies that do incredible things in implausibly short timeHow do some startups go from zero to bilTh businesses world class heart surgeons and underdog marketers do in common to beat the normOne way or another they do it like computer hackers They employ what psychologists call lateral thinking to rethink convention and break rules that aren't rulesThese are not shortcuts which produce often dubious short term gains but ethical smartcuts that eliminate unnecessary effort and yield sustainable momentum In Smartcuts Snow shatters co. Failure and how it's OK to fail repeatedly as long as you learn from it is a mantra these days Graduation speeches are full of Fail fast and fail often exhortations While the encouragement to experiment and push yourself beyond what's safe and known still holds true one of the things I learned from Smartcuts is not all failure is eual By using the rather scary research study about doctors learning a new way to do coronary artery bypass grafting result of failure death for patient Shane Snow shares the paradox of failure Doctors who failed at the surgery got worse whereas doctors who observed the surgeons who failed learned from their mistakes and got better Using this and other examples Snow goes on to show how to set things up so if you fail you still learn and grow from this I'm being cagey but I think it's worth reading it for yourselfFailure is just the topic of one chapter There's a whole lot in the book Some of the examples were familiar Most of the information was new What Smartcuts does is bring it all together in a framework of different principles that can contribute to success One thing to note is that this book is not called Shortcuts as Short notes that the one irreplaceable ingredient I've found however is workSmartcuts scored on three of my this is a good book criteria I found myself sharing information from the book with others as I was reading it It was memorable to the point that I ended up spotting principles from the book in the Discovery TV show Gold Rushwhat can I say I live in a house surrounded by testosterone It was an engrossing read I read in an interview of Shane Snow where he uoted one of his favorite editors Paula Span saying “Great writing speeds you along” Snow believes that the best writers in the world are those who can whisk you through 1000 words in what feels like 10 seconds or 100000 words in 30 seconds He certainly accomplishes it with this book

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Mmon wisdom about success revealing how conventions like paying dues prevent progress why kids shouldn't learn times tables and how paradoxically it's easier to build a huge business than a small oneFrom SpaceX to The Cuban Revolution from Ferrari to Skrillex Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter and how perhaps the rest of us can t. 25 pure anecdote and oversimplification with some injection of self into the narrativesDidn't much care for it

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Smartcuts How Hackers Innovators and Icons Accelerate SuccessEntrepreneur and journalist Shane Snow Wired Fast Company The New Yorker and cofounder of Contently analyzes the lives of people and companies that do incredible things in implausibly short timeHow do some startups go from zero to billions in mere months How did Alexander the Great YouTube tycoon Michelle Phan and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion What do high grow. This is a meticulously researched book that flows with beautiful storytelling Snow develops nine principles of working smarter and illustrates each one with a chapter that weaves together several mini histories and mini biographies which seem to always dovetail perfectly by the endSmartcuts brings together a lot of the ideas I've been reading about in other books plus some I haven't and it builds a strong framework that I am excited to explicitly followWhat fascinated Snow was how certain people and companies have been able to achieve amazing things in hardly any time he became obsessed with finding the uniting principles behind their success He calls them SmartcutsThe Nine SmartcutsSnow shows how the most well regarded presidents Hacked the Ladder by moving laterally into the White House from top positions in other fields instead of paying their dues in lower elected offices Indeed lateral thinking is the thread that ties all the smartcuts together this is the ability to uestion the basic assumptions of a problem and approach it sideways and in an unconventional wayTraining with Masters is an essential method for learning a skill rapidly The cases of Jimmy Fallon and a team of heart surgeons show that the best mentors are in it for the long haul and are personally invested in your success But you can also have mentors that you never meet Jimmy Fallon studied his favorite comics for years And anyone can watch videos online read books and imitate the mastersAnother way to make progress that sticks is to employ Rapid Feedback This techniue is all the rage in tech startups who are running lean see Eric Ries' Build Measure Learn loop in The Lean Startup How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses and Snow also shows how The Second City uses it to pump out brilliant young comedians The best feedback is depersonalized so you see your efforts as experiments instead of referendums on your ability Experiments can fail but you can'tLeverage is power and Platforms are one of its most powerful forms The Ruby on Rails web framework has enabled newbie coders to develop their apps at blistering speeds and the result is an explosion in useful software Just like cars use the platform of a road which is made of dirt gravel tar and asphalt for smooth rides you don't need to reinvent the wheel in your work; use all the existing infrastructure you can to save effort and focus on innovation and creativityHow are pro surfers like the electronic artist Skrillex They're both brilliant at catching waves Surfers study the ocean for hours before a competition so they can understand how the waves are breaking and catch the right ones Skrillex did the same with EDM and the disruption of the recording industry Research shows that you can learn to spot waves in markets too and you can prepare yourself to jump on them fast by always keep a toe in the water in other words experimenting with lots of ideas like Google does with its well known 20% timeSuperconnectors are another way to gain leverage these are people influencers and platforms social media that allow you to spread messages to millions of people in no time Snow uses the clever example of Radio Rebelde which enabled the Cuban revolutionaries Castro and Guevara to galvanize the country against a dictator despite being terribly outnumbered and outgunned Superconnectors provide amplification and if your message is authentic and enticing it will resonate see All Marketers Are Liars The Underground Classic that Explains How Marketing Really Works and Why Authenticity is the Best Marketing of AllIn order to make enormous gains you need to achieve and maintain Momentum after all an object in motion tends to stay in motion Thi